May 13, 2021 | 8:30 am – 11:20 am CT | All Sessions Will Be Virtual
8:30 am – 9:20 am CT, Concurrent Sessions
These sessions will take place at the same time; Building a Social Media Presence is recommended for LPCs who are just beginning to grow their social media following while Cultivating Social Media Community & Neutralizing Trolls is recommended for LPCs who already have a well-established social media presence.
Building a Social Media Presence – 8:30-9:20 CT
Speaker: Jesse Spear, redpepper
Session Description: In this session, LPCs will gain strategies and practical advice for building their social media presence. From which platforms to consider, to building a brand tone and voice, and easily managing a content calendar, LPCs at the beginning of their social media journey will walk away with useful tips and tricks they can begin incorporating right away.
Cultivating Social Media Community & Neutralizing Trolls Panel – 8:30-9:20 CT
Speakers: Courtney Chauvenne, redpepper; LPC Panelists: Meagan Hart, Paris BPU; Elisabeth Thompson, Duck River EMC; Gary Whitley, Huntsville Utilities
Session Description: Come hear from experienced social media managers, including a panel of LPC representatives, on how they’ve built an engaged community of social media followers and strategies they employ to neutralize trolls.
Cobranding with EnergyRight – 9:30 am – 10:20 am CT
Speakers: Ashley England, TVA; Mallory Grant, TVA
Session Description: TVA EnergyRight has worked over the last year to create an ever-growing suite of materials that LPCs can utilize in their marketing and community engagement efforts. We’ll explore how to effectively utilize these assets and the Marketing Hub where they can be accessed, as well as upcoming opportunities to cobrand in more meaningful ways with TVA EnergyRight.
A Blueprint for Storytelling: Making it Work for Your Marketing – 10:30 am – 11:20 am CT
Speakers: Nate Fleming, redpepper; Jen Williams, redpepper
Session Description: Storytelling is an ancient art that speaks to our human need for connection, but what does it have to do with marketing and outreach? Come find out in this engaging session where storytelling strategists from Nashville-based creative agency redpepper will provide the blueprint for effective stories and look at real-world examples in utility and related industries.